Dubai Real Estate Investor Guidance | Habibi Come to Dubai

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Investor Guidance in Dubai Real Estate

Before buying property in Dubai, it’s important to understand what’s really behind the deal: developer, area, price, deal type, DLD, brokerage, service charges, net yield and risks. I help you check, understand and compare before you move forward.

Off-plan and resale deal reviews
In off-plan, the buyer pays no brokerage fee at all
In secondary deals, brokerage is 2% + 5% VAT on the commission

Considering a property or project?

Send me the deal details and together we’ll check whether it fits your goal, your budget, your risk level and your investment plan.

Project or building name
Area in Dubai
Property price and size
Off-plan or secondary
Payment plan or existing tenancy
3+ years Personal experience investing in Dubai
Off-plan Developer, area and payment plan checks
Secondary Existing property, price and transaction cost checks
Clear and simple Plain-language explanations for investors
Why check before you buy?

Dubai is full of opportunities — but not every offer is a good deal

Dubai’s real estate market is fast, dynamic and packed with projects. There are excellent deals, but also plenty of marketing, sales pressure, beautiful renderings and yield promises. Before moving forward, you need to see the full picture — not just the price in the presentation.

What do I check with you?

Guidance that looks at the whole deal, not just the property

A Dubai real estate deal is made up of many parts: deal type, developer, area, price, costs, brokerage, service charges, rent, cash flow and exit plan.

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Off-plan review

Checking the developer, area, price, payment plan, handover date, future costs and exit plan. In off-plan, the buyer pays no brokerage at all.

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Resale / secondary review

Checking the existing property, market price, building condition, realistic rent, service charges and brokerage of 2% + 5% VAT on the commission.

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Area review

Does the area fit your investment goal? Who is the target audience? Is there real demand, accessibility, infrastructure and potential?

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Developer review

Who is the developer? What’s their track record? Have they delivered projects before? How is the build quality and what does the market say about them?

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Cost review

Calculating DLD, fees, secondary brokerage, service charges, furniture, property management, maintenance and additional costs.

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Net yield review

Gross yield isn’t enough. We check what’s left after service charges, management, maintenance, furniture, vacancy periods and transaction costs.

An important cost difference

Off-plan and secondary aren’t calculated the same way

One of the most common mistakes is comparing an off-plan deal with a resale deal without understanding that the costs differ. In off-plan, the buyer pays no brokerage at all. In resale / secondary deals, the buyer pays brokerage of 2% of the deal price, plus 5% VAT on the commission.

So before deciding which deal is better, you need to calculate the total cost: property price, DLD, fees, brokerage by deal type, service charges, furniture, property management, maintenance and net yield.

A simple rule to remember

Off-plan: buyer’s brokerage = 0
The developer pays the agent’s commission
Secondary: brokerage of 2% of the deal price
VAT: 5% on the brokerage commission
In practice for secondary: 2.1% of the deal price
Off-plan or resale?

Each deal type has advantages, drawbacks and a different calculation

There’s no single answer that fits everyone. An investor looking for a payment plan, one who wants an existing property, and one seeking immediate rental income won’t necessarily choose the same deal.

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Off-plan in Dubai

Suits investors who are ready to wait for handover, want to enter a project at an early stage, and are interested in a payment plan. Important to know: the buyer pays no brokerage at all.

Buyer’s brokerage: 0
Developer and handover date checks
Area and future development checks
Payment and post-handover cost checks
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Resale / secondary in Dubai

Suits investors who want to see an existing property, verify actual rent, understand the building’s condition and enter the deal with more real-world data.

Brokerage: 2% of the deal price
VAT: 5% on the brokerage commission
Total in practice: 2.1% of the deal price
Price, property, building and rent checks
How does it work?

A simple, clear process before moving ahead with a deal

The goal is to bring order, understand the numbers, and identify in advance the points that must be checked before signing.

1

Send me the deal details

Project, building, area, price, size, payment plan, handover date or resale property details.

2

Define your investment goal

Rental income, capital appreciation, personal use, selling before handover, long-term holding or a combination of goals.

3

We review the deal

Developer, area, price, costs, brokerage by deal type, service charges, rent, risks and exit plan.

4

We compare alternatives

We check whether there are areas, projects or deal types that better fit your goal and budget.

5

You get a clearer picture

The goal is to better understand the advantages, drawbacks, costs and risks before moving forward.

Essential guides

Read before you decide

I’ve built clear guides to help you understand the market, the costs and the checks that matter.

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How much does it really cost to buy property in Dubai?

A guide to DLD, fees, off-plan vs. secondary brokerage, service charges, furniture, property management and net yield.

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How to choose an area in Dubai?

How to check demand, target audience, accessibility, future development, price, competition and exit plan.

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How to vet a developer in Dubai?

What to check: past projects, on-time delivery, build quality, service, reputation and payment terms.

Who am I?

I’m Yossi, and I guide real estate investors in Dubai

After years of business activity and personal investment experience in Dubai, I know how easy it is to get lost among projects, areas, presentations, promises and numbers.

My goal is to help investors understand what they’re checking, how to calculate costs correctly, the difference between off-plan and secondary, and which questions must be asked before moving forward.

My approach

Don’t buy out of pressure or excitement
Check the numbers before believing the promises
Keep off-plan and secondary separate
Check total cost, not just the property price
Understand the exit plan before entering

Before you buy property in Dubai — understand what you’re really buying

A good deal should still be clear once the marketing is stripped away: developer, area, price, costs, brokerage by deal type, service charges, net yield and exit plan.

FAQ

Investor questions before buying in Dubai

Do you pay brokerage on off-plan?

No. In off-plan deals in Dubai, the buyer pays no brokerage at all. The agent’s commission is paid by the developer.

How much brokerage do you pay on a resale deal?

In resale / secondary deals, the buyer pays brokerage of 2% of the deal price, plus 5% VAT on the commission. In practice that’s 2.1% of the deal price.

Which is better — off-plan or secondary?

There’s no single answer. Off-plan can suit those looking for a payment plan and willing to wait for handover. Secondary can suit those who want an existing property and more real-world data. The calculation differs for each deal type.

What’s most important to check before buying?

Deal type, developer, area, price, DLD, brokerage by deal type, service charges, realistic rent, net yield and exit plan.

Can I send you a deal to review?

Yes. You can send me the project or building name, area, price, property size, deal type, payment plan and any other information you’ve received.

Habibi, before you buy — you check

Received an offer for a property in Dubai?

Send me the deal details and together we’ll check what matters: off-plan or secondary, developer, area, price, brokerage, DLD, service charges, rent, yield and risks.

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The information on this site is for general purposes only and does not constitute legal, financial, tax or investment advice. Before any transaction, it is recommended to carry out independent checks and consult qualified professionals as needed.

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